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Beauty Industry

Topline Unveils Innovative Textures

Creams, powders and shimmers intensify color

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By: Jamie Matusow

Editor-in-Chief


Innovative textures were key at Topline Products, where the company introduced a wide range of new color cosmetics. Dual-purpose products featuring color and care were a highlight. Custom dual lip colors go on as a cream and finish as a powder, adding intensity to lip color; another feature—it’s long-lasting. A color crayon with a care core can also offer shimmer at the center. A triple split lip color can be arranged in a variety of ways. Topline also displayed its vast array of packaging componentry.

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